Rogers Cable Communications, a Canadian cable television operator, has selected the Cisco (News - Alert) Switched Digital Video (SDV) system for its Ontario customers.

 

Cisco's SDV platform is an integrated, cost-effective, and highly scalable solution. It helps operators more efficiently utilize bandwidth, while priming their site operations for next-generation advanced services and new revenue-generating opportunities.

 

"As cable operators continue to evolve from service providers to 'experience providers,' we're evolving our network solutions so they may better utilize the hybrid fiber-coaxial spectrum," said Greg Hardy, vice president of business development for Cisco's Service Provider Video Technology Group.

 

"Our scalable SDV solution helps enable service providers to strategically expand their network and service offerings for years to come,” added Hardy.

 

Once the installation is completed, Rogers Cable customers will receive switched services enabled by Cisco's SDV servers, encryption and quadrature amplitude modulators (QAMs).

 

Cisco's widely deployed SDV platform is based on open cable TV (CATV) industry and Internet Protocol-based (IP) standards, and it interfaces between all network elements. Cisco's SDV solution further includes a comprehensive service and support offering designed to meet aggressive deployment schedules and provide long-term technical and operations support.

 

Cisco's SDV service and support applications offer a variety of software support tools, including those that provide detailed viewership, automatically detect network issues and enable capacity planning. By deploying Cisco's industry-unique solution that includes a real-time data collection engine, service providers can reduce customer impact while increasing operational performance.

 

Cisco is the major player in networking that transforms how people connect, communicate and collaborate.

 

Cisco earlier in the day had announced that Japan's Jupiter Telecommunications Company, Ltd. has started receiving shipments of the Cisco DPC3000 DOCSIS 3.0 Channel Bonded Cable Modem for use in its J:COM NET (News - Alert) Ultra 160M Course broadband service, which offers download speeds of up to 160 Mbps.

 

By incorporating four bonded channels for both the downstream and upstream data, the Cisco DPC3000can deliver downstream data rates in excess of 160 Mbps and upstream data rates up to 120 Mbps.