Comcast (News - Alert), a cable television company and Internet provider in the United States, said it’s acquired DailyCandy, a women’s fashion and lifestyle e-mail newsletter. According to one source, the deal was closed for $125 million.

 

DailyCandy is an ad-supported e-mail newsletter business, attracting advertisements from companies such as American Express (News - Alert), Target Corporation and Procter and Gamble, according to Comcast. DailyCandy has been operational since 2000, and now employs 55 people, officials say.

 

DailyCandy has got more than 2.5 million subscribers together for its 12 U.S. editions, London edition and three national newsletters, Comcast said. The company says it’s been set up as a New York fashion bargains newsletter, and later it expanded to six categories: fashion, beauty and fitness, lifestyle, house and home, food and drink and arts and culture.

 

DailyCandy is already an editorial partner for two of Comcast’s cable TV channels, E! and Style networks, Comcast said. DailyCandy’ editors and writers are featured on the networks’ TV shows, according to the company.

 

After the acquisition, DailyCandy service and its team will be integrated to Comcast Interactive Media, the Web unit of Comcast. CIM will benefit from DailyCandy’s strong customer base. The services offered by CIM include Comcast.net, Game Invasion, StreamSage, Fancast.com, the Platform and Fandango, said the company.

 

“DailyCandy is a leading online brand that reaches an engaged, loyal and targeted female demographic with a unique editorial voice,” said Sam Schwartz, executive vice president of Strategy and Development at CIM. “They have a highly successful and differentiated advertising and business model that touches people on a very local level. We look forward to the obvious cross-promotion and content development opportunities across our CIM and Comcast brands.”

 

CIM has expanded its reach to customers through a series of recent acquisitions, according to the company. In May, CIM acquired social networking site Plaxo for a sum between 150 and 170 million dollars, said officials. Last year it bought Fandango, a movie fan Web site. It is also developing Fancast, an online video Web site that offers hours of free TV programs, according to Comcast, company officials say.