Cable Technology Feature Article
August 08, 2008
Chyron Provides Graphics for NBC's Olympic Coverage
By Eve Sullivan, TMCnet Editor
Chyron, an Emmy-award winning graphics company, has been chosen to provide more than two dozen graphics systems to NBC during the network’s coverage of the 2008 Olympic Games from Beijing, China.
The company will provide state-of-the-art graphics during the games, which kick-off tonight and run until Aug. 24.
“NBC and Chyron are a powerful combination for viewers,” said Michael Wellesley-Wesley, CEO of Chyron. “We are proud to be part of broadcasting history with NBC Olympics, with the full strength of both companies pushing technology to the max.”
Using the power of Chyron’s HyperX² in both HD and SD and being the first broadcaster in the U.S. to realize the potential of Lyric PRO 7, NBC will be broadcasting 3,600 hours of programming during the games.
The HyperX² will enable NBC to deliver both host and in-house looks by working in 2D, 3D, as well as using Apple (News - Alert) QuickTime, Adobe XMP Metadata and Windows AVI files. NBC will have control and flexibility in broadcasting the ultimate Olympic viewing experience.
NBC owns the exclusive U.S. media rights to the Olympic Games through 2012, which includes Beijing, Vancouver in 2010 and London in 2012. From Aug. 8-24, 2008 NBC Universal (News - Alert) will present 3,600 hours of coverage, highlighted by NBC primetime with live swimming, gymnastics and beach volleyball.
In August 2004, 203 million viewers watched as the networks of NBC Universal, including MSNBC, CNBC, USA and Bravo, offered a then record 1,210 hours of Olympic coverage from Athens.
For additional information, viewers can go to NBCOlympics.com, which posts news, results, schedules, extensive video coverage and unique story-telling content. The Web site will provide about 2,200 hours of live event competition, where users can choose from up to 20 concurrent streams encompassing 25 Olympic sports. The site will also offer more than 3,000 hours of on-demand access to full-event replays and highlights.
Chyron uses digital and broadcast graphics with Web, mobile, HD, 3D and newsroom integration solutions. The company provides sophisticated graphics offerings that include Online, Chyron’s AXIS Graphics online content creation software, HD/SD switchable on-air graphics systems, clip servers, channel branding and telestration systems, and the award-winning WAPSTR mobile phone newsgathering application.
Eve Sullivan is a contributing editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To read more of Eve's articles, please visit her columnist page.