Digital home entertainment provider Macrovision Solutions Corporation has signed a tru2way Implementer’s Agreement and an OpenCable Contribution Agreement with CableLabs (News - Alert).

 

As per the terms of the agreement, Macrovision will start developing products based on CableLabs’ tru2way interactive cable architecture and added to this will also provide additional knowledge, resources and day-to-day support toward the development of tru2way as an industry standard.

 

Cable Television Laboratories is a non-profit research and development consortium focused to adopt and encourage new cable telecommunications technologies and enable cable operator members to integrate these advance technologies into their business objectives.

 

Tru2way technology formerly known as OpenCable, managed by CableLabs, is a technology that is integrated into televisions, set-top boxes, and other devices. With tru2way technology, consumers will get a chance to access two-way digital cable programming without having a set-top box. Tru2way streamlines the creation of new products and services and allows each industry to focus on their core expertise.

 

“By 2013, we predict that tru2way-capable products could be deployed in at least half of subscriber homes,” said Steve Wilson, principal analyst, consumer video technologies at ABI Research (News - Alert). “By joining CableLabs to propagate tru2way as an industry standard, Macrovision is contributing to the successful and steady adoption of this technology,” added Wilson.

 

The tru2way specification will be incorporated into the j-Guide, an intuitive guidance solution with advanced interactive features enabling cable subscribers to quickly and easily find and record the programs they want to watch; as well as Passport, an interactive program guide (IPG) that enables simple search, navigation functions and easy management of content.

 

Other than this, Macrovision’s connected platform provides the key DLNA (Digital Living Network Alliance) technologies for CableLabs tru2way Home Networking Protocol.

 

“Tru2way delivers a level of simplification and control that will usher in the next generation of capabilities for digital television viewing,” said Steve Shannon, executive vice president of product management at Macrovision.