Time Warner Cable, or “TWC” will reportedly use BigBand’s Switched Digital Video, or “SDV,” solution to offer new programming options in the cable operator’s Los Angeles, New York City and Dallas systems.

 

The decision for this deployment is based on TWC’s vast experience of launching SDV in more than 20 markets, Kevin Leddy, Time Warner (News - Alert) Cable’s executive vice president of technology policy and product management, said.

 

This experience has taught them that SDV is the fastest, most cost effective method for their existing network if they want to deploy new programming options for their customers. Time Warner Cable is now able to offer over 100 high definition channels to their customers and can launch such services as DOCSIS 3.0 and HD Video on Demand.

 

“We can do these things with the confidence that the BigBand solution is giving us the reliability and high level of performance we have come to expect,” Leddy said.

 

Amir Bassan-Eskenazi, BigBand’s president and CEO, said Time Warner Cable as a trusted strategic partner since the first deployment of SDV and said they recognize the various benefits of bandwidth expansion.

 

“As part of our recently announced CVEx software platform, our SDV solution is built to accommodate the exploding demand for video services and personalized content in an economical and evolutionary approach,” Bassan-Eskenazi said.

 

BigBand Networks (News - Alert) provides broadband service providers with innovative network solutions designed to make it easier to move, manage and monetize video. The company was in news in July for launching the Converged Video Exchange.