Cox (News - Alert) Virginia customers will be able to watch Masters Tournament action in a whole new way starting April 7.

Cox customers in Hampton Roads, Roanoke and Northern Virginia who have 3D capable televisions will be to access 3D coverage of the golf tournament for two hours each day on channel 895.

The live coverage will begin at either 4 or 5 p.m. each day.

For those with 3D capable computers will be able to watch it on Masters.com.

"Cox is excited to offer our customers access to this innovative television event, bringing our customers the latest in video technology," said Gary McCollum, senior vice president and general manager Cox Virginia.

To make golfing experience more enjoyable, the Cox customers will need Cox Advanced TV service, HD or HD/DVR receiver rental, HD service and HDMI cable connected to 3DTV to access the 3D programming; this must be HDMI 1.4 compliant with compatible 3D glasses.  Masters 3D content is not accessible on CableCARD devices.  The TV manufacturer's specified 3D glasses also will be required to view the content in 3D. Those customers will then be required to tune to channel 895, and change the setting on their 3DTV to 3D format or 3D mode. 

Cox Advanced TV service is required to access On DEMAND programming.  Content includes: Two-hour blocks of 3D content - replays of every day's 3D telecast aggregated on VOD, Daily highlights in 3D available the day after live exhibition, Masters Moments - See golfing greats at the Masters from the 1950s through the 2000s, 2009 Masters Film - 60 min film chronicling last year's tournament, 2009 Par-3 Contest - replay of the Par 3 Contest held during the 2009 Masters Tournament, BBC Masters Anthology - 60 min unreleased anthology of the Masters.