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Cable Technology Feature Article

May 10, 2010

Fox to Release Linear Automotive, NASCAR Broadband Network

By Kelly McGuire, TMCnet Editor

Fox Cable Network, which owns and operates Speed, a cable television network dedicated to automotive and motorcycle racing, performance and lifestyle, has announced that the company will be releasing an updated version for car lovers.

Marking a new wave of motor viewing capabilities, SPEED2 will be a broadband network featuring live, streaming events that will complement SPEED's traditional offerings.

SPEED's President Hunter Nickell said that the network is set to launch this summer, who also claimed that NASCAR will be at the forefront of the linear broadband network.

'Developing SPEED2 provides a dedicated platform for a wider variety of racing, including some of the coolest international events from tracks around the world,' Nickell said.

But for those who just cannot wait to get their eyes glued to this new channel, a beta version of SPEED2 will be available in June 2010 with a wider consumer debut targeted for July. Available only to SPEED subscribers as an authenticated online network, SPEED2 also will provide a variety of video-on-demand international motor sports content and compelling automotive and motorcycle enthusiast programming.

According to Mike Biard, executive vice president of Fox Networks Affiliate Sales and Marketing, SPEED2 will be at the cutting edge of new media programming.

'Our distributors have been seeking more online content to complement their video offerings, and this network will deliver what drives viewership - exclusive live events and dramatic action - all in an authenticated online environment,' Biard said.

In addition to NASCAR, magazine shows will be features on the channel, as well as over a dozen international racing series.

Available in both standard and HD viewing capabilities, consumers with these channel options can get the best of their motor cross hobbies.

Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly 'green' technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.

Edited by Kelly McGuire