At the Cable Show 2010, Zodiac Interactive , a developer of software for interactive television, unveiled its PowerUp Advanced Messaging Solution, which the company claims is the world's first server-based offering to deliver multi-screen, bi-directional connectivity between set-top boxes and mobile Internet devices.

This launch follows the successful acceptance of Zodiac's Interactive TV PowerUp Platform. PowerUp is currently integrated into more than 10 million STBs.

"With the tidal wave-like emergence of mobile Internet computing in today's Cable ecosystem, it is clear that PowerUp AMS is entering the market as the right solutionat the absolute right time," said Brandon Brown, CEO at Zodiac Interactive (News - Alert). "For years, MSOs have counted on Zodiac to provide them with the next-generation, cost-effective software for interactive TV, and PowerUp AMS is no exception. This first-of-its kind solution will enable service providers to quickly deploy new, personalized, subscriber-level services that will not only increase their customer base and competitive advantage, but also reduce expenses and churn."

Zodiac Interactive's PowerUp AMS is aimed at enabling a non-intrusive and non-disruptive means through which cable operators and service providers can unify Web and mobile-based messaging services with legacy and next generation set top box technologies. By facilitating two-way connectivity across all screens, including all Web, mobile, gaming and STB platforms, PowerUp AMS enables multi-screen convergence for all messaging services.

PowerUp AMS is deployable regardless of the set top platform and network. It is server-based, therefore is deployed quickly and easily with minimal integration concerns and low resource utilization.

Zodiac Interactive PowerUp AMS is currently being tested in live trials.