UK-based content lifecycle management company On Demand Group, has stated that they have made a deal with HBO through which they are going to provide on demand access to HBO content via 3 UK's TV: On Demand TV subscription video-on-demand (SVOD) service.

This deal will enable viewers of 3 UK's SVOD service to watch episodes of HBO hit series including The Sopranos, Sex and the City, Entourage, Curb Your Enthusiasm and Flight of the Conchords.

According to mobile operator 3, their TV subscription video-on-demand (SVOD) service was launched to give subscribers on-demand access to whole episodes of TV shows. 3's 'TV on Demand' service is managed and powered by Mobix Interactive (News - Alert). The platform allows SVOD subscribers to watch their favorite programs when and where they want to.

Stanley Fertig, Senior Vice President of HBO International has commented that with just a few clicks, 3 UK's SVOD subscribers will now have quick access to some of our most compelling and critically acclaimed programs. The new TV: On Demand platform allows for a great deal of personalization, so customers who subscribe to the service will be able to instantly watch HBO programs at their convenience.

Tony Kelly, CEO of On Demand Group added that they are thrilled to bring one of the world's premier television networks' programs to 3 UK's breakthrough SVOD service. HBO's arrival on TV: On Demand underscores the tremendous potential for fully managed on-demand services that offer full control to subscribers however they choose to watch.

In related news, Kabel BW chose On Demand Group for Video-on-Demand content and UAE's du launched fully managed VOD service with On Demand Group.