Customers now have a West Side location to conduct in-person transactions with Time Warner (News - Alert) Cable as Time Warner Cable's NYC Region unveiled a new retail location on Manhattan's Upper West Side today at 2554 Broadway at the corner of 96th Street. 

The in-person transactions include upgrading equipment, speaking with a customer care agent or to "test drive" the company's innovative products and services.

Howard Szarfarc, Executive Vice President of Time Warner Cable's NYC Region who presided over an official ceremony this morning with local community representatives said, "This West 96th Street location makes it simple and easy for West Siders to visit with us.  Opening this new store created additional job opportunities for New Yorkers and we hope it also enables more foot traffic to local businesses in the area. We thank everyone who came out this morning to welcome us to the neighborhood."

The company distributed gifts and refreshments to customers, neighbors and residents who stopped by the store. 

This latest retail location boasts a unique, contemporary layout and design and uses state-of-the-art technologies that will serve as the model for Time Warner Cable stores across the nation.  Existing local retail locations will be re-designed throughout 2010 and 2011 to correspond to this contemporary look. 

The eye-catching audio, video and digital signage technology allows the company to customize messaging, using different design elements on 11 television screens and to display various promotions, shows, news and programs. 

"This fresh approach to design allows for an open and engaging experience for consumers.  Having immediate access to this digital and video platform provides us the ability to connect consumers with clear, meaningful and up-to-the-moment information," said Howard Szarfarc. 

 The store is easily accessed by subway via the 1, 2 and 3 lines.  Store hours are Monday through Friday, 8am to 7pm and Saturday, 8am to 5pm. 

Read here about how Time Warner Cable and Univision Communications, Inc., announced the availability of Univision's exclusive Spanish-language airing of the 2010 FIFA World Cup games on Lo Mejor On Demand (LMOD), Time Warner Digital Cable's Hispanic Free On Demand (FOD) channel with original Spanish-language content from the top Hispanic networks.