Evolving Systems (News - Alert) Inc., a provider of software solutions and services to the wireless, wireline and IP carrier market, announced the selection of the Company's Dynamic SIM Allocation(TM) (DSA) solution by a cable operator. 

The carrier is developing a wireless network and transforming and enhancing its business and network systems to support wireless broadband services. The selection of Evolving Systems' DSA solution comes after an extensive evaluation process covering a period of several months. Key considerations for the selection were; best of breed functionality, future-proofing and vendor experience.

DSA enables the carrier to offer a uniquely improved and enhanced customer experience, by way of allowing customers to personalize aspects of their services using their handset or mobile broadband device.

Personalized aspect allows new subscribers to search for and select their phone numbers, and choose their tariff, directly on their handsets upon first use while helping the operator differentiate as they enter a fiercely competitive market.

The DSA solution allows the operator to reduce customer acquisition costs while adopting the best practice in SIM card distribution. A major benefit of the solution is that it makes it easier for the operator to react quickly to changing market and competitive conditions with new and improved user experiences.

Thad Dupper, CEO and chairman of Evolving Systems said that they were excited to be assisting a non-US cable operator make the strategic decision to enter the wireless market. He explained that the reason behind the selection of Evolving Systems was their market leading DSA technology and their production experience with DSA.