[January 22, 2015] |
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Anthem Blue Cross and Blue Shield Commits More Than $3.3 Million to Health Improvement in 2014
Anthem Blue Cross and Blue Shield's work to improve health and
strengthen local communities continued in 2014, as the company directed
more than $3.3 million and hundreds of volunteer hours to
health-improving causes, organizations and programs in Virginia.
"Anthem is committed to transforming health care with trusted and caring
solutions, and that extends directly to our work in communities
throughout Virginia," said C. Burke King, president, Anthem Blue Cross
and Blue Shield. "We're proud to support the organizations and programs
that are working to help our friends and neighbors live their healthiest
lives possible."
Through its State Health Index - a compilation of public health measures
- and Healthy Generations grant program, Anthem and its foundation work
to identify the health issues impacting our local communities and in
most need of attention and then direct charitable support and volunteer
efforts toward improving those areas.
Major areas of focus for Anthem in 2014 included promoting active
lifestyles and working to reduce the devastating impact of chronic
illnesses such as diabetes, heart disease, and cancer on Virginia
children, adults and seniors.
"We know that as our local communities change and grow so do the diverse
needs of our residents," said King. "What hasn't changed is our
commitment to serving our members and advancing health in Virginia. It
is a true honor to work with so many great people and organizations and
we look forward to doing so again in the year ahead."
2014 SUMMARY:
VIRGINIA COMMUNITY COMMITMENT
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National Grant Programs Examples
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Virginia communities benefit from grants made by Anthem and Blue
Shield's parent company foundation to national and regional
organizations:
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Oasis: $128,000 grant to
support for the CATCH Health Habits, a program that pairs older
adult volunteers with children to teach about healthy eating and
active living.
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American Heart Association:
$383,884 grant to support for the training of hands-only CPR in
Virginia
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March of Dimes: $148,600
grant to support seven Centering Pregnancy Centers in Virginia
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Boys & Girls Clubs:
$717,000 five-year grant to support the Triple Play (News - Alert) After School
program at nine clubs in Virginia
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American Lung Association:
$107,000 to support for the Quitter in You smoking cessation
program
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Virginia Grant Examples
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Metro Richmond Sportsbackers:
$150,000 to support the Active RVA Fitness Oasis, which promotes
the importance of physical activity in lower income areas.
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CHIP of Virginia: $100,000
to increase the percentage of pregnant women who deliver healthy
weight full-term babies
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American Diabetes Association:
$97,840 to support program to educate individuals with high risk
of Type 2 diabetes on the importance of physical activity,
healthy eating and basic health education
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Fit4Kids: $90,325 to support
the Learning Gardens program, which engages and educates
elementary school students on the importance of health eating
through gardening.
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Sportable: $75,000 to
support the I Am Athlete program that helps individuals with
physical disabilities participated in health and fitness
activities
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St. Mary's Health Wagon:
$60,000 to support the Remote Area Medical Event in Wise, VA
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Virginia Health Care Foundation:
$40,000 to support the Pharmacy Connection Web Conversion
Project making it easier to track cardiovascular medicines
distributed
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Girls on the Run: $10,000
grant to support the Girls on the Run program, which promotes
the importance of physical activity and healthy eating to girls
at Title I schools in Hampton Roads
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Community Relations Sponsorship Examples
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American Heart Association:
$75,000 sponsorship of Heart Walks in Richmond, Roanoke and
South Hampton Roads
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Children's Miracle Network / Children's
Hospital of the King's Daughters: $130,000
sponsorship of Anthem LemonAid in Hampton Roads and Richmond to
fight pediatric cancer locally
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ASK: $10,000 sponsorship of
ASK Fun Run & 5k where money raised goes to treat pediatric
cancer in Central Virginia
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City of Roanoke: $25,000
sponsorship of the GoOutside Festival, which promotes the
importance of physical activity by embracing the outdoors
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American Cancer Society:
$5,000 sponsorship of Relay for Life in Roanoke
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Susan G. Komen Breast Cancer Foundation:
$10,000 sponsorship of the Hampton Roads Race for the Cure
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Metro Richmond Sportsbackers:
$247,500 sponsorship of Anthem Richmond Marathon, Anthem
Moonlight Ride and Monument Ave. 10k
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James River Association:
$15,000 sponsorship of Anthem James River Splash & Dash in
Lynchburg and Richmond, which promotes importance of physical
activity
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SpeakUp 5k: $5,000
sponsorship of the Anthem presents SpeakUp 5k, in honor of
Cameron Gallagher
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Associate Volunteerism
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Through the company's Dollars for Doers Program, associates
are able to turn their volunteer hours into contributions for the
charities which they support.
Through this effort more than 35 local organizations across the
state received $112,900.
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Associate Giving
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Anthem associates' contributions made through the company's
year-round Associate Giving Campaign are backed by a 50 percent
match from the Anthem Foundation, bringing the total paid out in
2014 to more than $449,500.
The charities in this year's program were:
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American Cancer Society;
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American Red Cross;
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Community Health Charities;
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Feeding America;
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St. Jude Children's Research Hospital; and
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United Way
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About Anthem Blue Cross and Blue Shield in Virginia
Anthem Health Plans of Virginia, Inc. trades as Anthem Blue Cross and
Blue Shield in Virginia, and its service area is all of Virginia except
for the City of Fairfax, the Town of Vienna, and the area east of State
Route 123. Anthem Blue Cross and Blue Shield and its affiliated HMO
HealthKeepers, Inc. are independent licensees of the Blue Cross Blue
Shield Association. ®ANTHEM is a registered trademark of Anthem
Insurance Companies, Inc. The Blue Cross and Blue Shield names and
symbols are registered marks of the Blue Cross and Blue Shield
Association. Additional information about Anthem Blue Cross and Blue
Shield in Virginia is available at www.anthem.com.
Also, follow us on Twitter (News - Alert) at www.twitter.com/healthjoinin,
on Facebook (News - Alert) at www.facebook.com/HealthJoinIn,
or visit our YouTube (News - Alert) channel at www.youtube.com/healthjoinin.
About Anthem Blue Cross and Blue Shield Foundation
Through charitable grant making, the Anthem Blue Cross and Blue Shield
Foundation LLC, an independent licensee of the Blue Cross and Blue
Shield Association, promotes Anthem's inherent commitment to enhance the
health and well-being of individuals and families in communities that
Anthem Blue Cross and Blue Shield serves. The Foundation focuses its
funding on strategic initiatives that address and provide innovative
solutions to health care challenges, as well as promoting the Healthy
Generations Program, a multi-generational initiative that targets
specific disease states and medical conditions. These include: prenatal
care in the first trimester, low birth weight babies, cardiac morbidity
rates, long term activities that decrease obesity and increase physical
activity, diabetes prevalence in adult populations, adult pneumococcal
and influenza vaccinations and smoking cessation. The Foundation also
coordinates the company's annual associate giving campaign and its
parent foundation provides a 50% match of associates' campaign pledges.
®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc.
The Blue Cross and Blue Shield names and symbols are registered marks of
the Blue Cross and Blue Shield Association.
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