[August 18, 2016] |
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V-Nova Demonstrates Why It Has to Be PERSEUS at IBC 2016
V-Nova
Ltd. today announced that visitors to IBC 2016 will see how V-Nova
PERSEUS™ video encoding software is the only commercially available
encoding technology that can deliver economic and technical success for
many projects and businesses, today. By supporting UHD video delivery at
HD bitrates, HD at SD and SD at sub-audio rates on current
infrastructure and deployed devices, V-Nova PERSEUS turbocharges video
delivery for service deployment in mobile video, TV everywhere, IPTV (News - Alert) and
video contribution and production.
By reducing the bandwidth required for high-quality mobile video
services, V-Nova PERSEUS boosts customer experience, peak
viewing performance and customer reach, taking video quality well beyond
the generally accepted limitations of the current data networks and
deployed user devices.
The IBC demonstrations in Stand 14.K17, Balcony Suite BM15 in Hall 1 and
multiple partners' stands will include:
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Mobile VoD platforms: The on-stand demonstrations include the
use case of FastFilmz
in India, who uniquely deployed PERSEUS to provide quality video
streaming over the 2G networks that 70% of the region's consumers use
for Internet access. Just in its launch Tamil language South Indian
region, V-Nova has enabled FastFilmz to expand its total addressable
market from 30 million to 120 million consumers. Thanks to its better
user experience and lower data rate cost per minute, fastfilmz is
expanding its user base at unprecedented pace and demonstrated notable
increases in mobile data consumption per user, proving the case for
latent mobile video demand.
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Live Full HD sports over mobile: V-Nova PERSEUS boosts
peak viewing performance in the most demanding applications and
conditions, such as spikey demand on unreliable mobile networks,
delivering high quality full 1080p HD video to mobile devices at < 1.5
Mbps
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IPTV distribution: The IBC demo proves how V-Nova PERSEUS can
extend service reach to existing deployed STBs by 8x or more, by means
of a simple software upgrade. The on-stand case study is based upon
the V-Nova
PERSEUS deployment for Sky in Italy, which reduced the bitrate for
its HD IP service from 8 Mbps to <4 Mbps for the same visual quality.
The project enabled Sky in Italy to expand massively the reach of its
IPTV service while boosting quality of service, reducing buffering
times, improving encoding density and doubling PVR capacity.
Critically, V-Nova PERSEUS enabled Sky in Italy to achieve this over
their existing and deployed infrastructure and workflows.
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4K contribution: The on-stand demonstration is based upon
V-Nova PERSEUS powering the contribution
of visually lossless 4K international feeds of the UEFA Euro
Championship 2016 to Eutelsat (News - Alert) for the launch of RAI's UHD channel.
The demonstration shows how PERSEUS enables the contribution of
intra-only visually lossless 4K / UHD video alongside HD using today's
telco contribution circuits. This makes the contribution of live
events in UHD/4K economically viable for day-to-day commercial
services.
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VR / 360 video: V-Nova PERSEUS increases the
quality and reach of new entertainment solutions in exciting new
Virtual Reality and 360 Video. These applications need to transmit
very high resolutions of video, at least 4K, to power mobile devices
capable to display HD or higher.
"We are extremely excited about IBC 2016. While a year ago we were
announcing integration on multiple Tier-1 platforms, this year we will
be demonstrating the benefits that our solutions make to businesses.
We're increasingly seeing that V-Nova PERSEUS is the difference between
deploying a service at scale today, with minimal investments, or waiting
for years of costly infrastructural upgrades: for many projects it
really does have to be PERSEUS," says Guido Meardi, CEO and co-founder
of V-Nova.
V-Nova will also take part in a number of IBC speaking engagements,
including:
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IBC Future Zone (Hall 8): Video encoding to boost the value
proposition of VR and 360 video, Saturday 10th
September at 16:30 - 16:50
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IBC Content Everywhere Hub (Hall 14): Turbocharging video delivery,
Sunday 11th September at 11:30 - 11:50
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IBC Business Transformation track (Emerald Room): 'Is there a
business case for UHD?', Sunday 11th September at 17:00
- 18:00
Winner of the 2015 IBC TVB Europe Best of Show alongside a number of
other prestigious industry awards since its launch in 2015, V-Nova
PERSEUS™ encoding software solutions shift the entire bitrate
quality curve to enable UHD quality at HD bitrates, HD at SD and SD at
sub-audio rates, dramatically closing the gap between capacity needs and
legacy compression technologies. This allows data and video to be
transported, stored and secured faster and more cost-effectively,
without requiring network upgrades. Used for contribution and
distribution of video from SD to UHD, 8K, VR/360 and HDR (News - Alert), V-Nova PERSEUS
enables customers and partners to improve quality, reduce costs,
differentiate products, increase market reach, and provide new services;
all within currently available bandwidth and infrastructure.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160818005595/en/
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