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June 24, 2013
Popcornflix Gets Streaming Uptake Going with Mobility Push
 By Tara Seals, TMCnet Contributor
Mobile video and mobile advertising is a skyrocketing space, as we all know. And for the year-old, ad-supported streaming video site Popcornflix, the mobile opportunity is its chance to go from niche to mainstream.
Popcornflix’s genesis is a familiar story in the streaming world: Parent company Screen Media Ventures has a library of 2,000 movies, built up over its decade-plus history as an indie and library content distribution company. With the rise of Big Media-backed Hulu (News - Alert), Sony’s Crackle and VEVO and other ad-supported services from content companies, it became a clear choice to leap into the fray themselves with a service available both in the U.S. and in several international markets, according to Gary Delfiner, president of digital distribution at Screen Media and the man behind the strategy at Popcornflix. Why not find a way to further monetize its content library? Read More
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