Zodiac Interactive, a developer of software for interactive television, announced that its PowerUp platform has been deployed in digital set-top boxes across Cablevision’s entire tri-state service area.

At this year’s Cable Show, Zodiac unveiled its PowerUp Advanced Messaging Solution, which the company claims is the world's first server-based offering to deliver multi-screen, bi-directional connectivity between set-top boxes and mobile Internet devices.

The relationship between Zodiac Interactive (News - Alert) and Cablevision started many years back.

According to company officials, Zodiac’s software is helping in defining and differentiating Cablevision’s interactive TV applications, its services along with iO TV Shortcuts, the MSO’s search and EPG offerings and ITV channels.

The iO TV digital cable platform allows quick access to various services and content offered by the platform such as news, traffic and weather updates.

According to company officials, PowerUp AMS is being leveraged by the MSO for Web and mobile integration with its set-top boxes and Zodiac is working with Cablevision on its Remote Storage or “RS” DVR service.

The PowerUp platform acts as a middleware platform and a presentation engine. It makes use of an open API to enable cable operators to arrange a group of user interfaces and Internet-based services and applications across multiple devices cost-effectively, quickly and easily.

According to company officials, the platform provides solutions for present technologies and next generation cable platforms. It also helps Cablevision offer enhanced TV and other interactive products and services such as VOD navigation and search as well as a range of interactive apps.

For the development and deployment of interactive TV services like ITV ads, games, chat, Web browsing, classifieds, social media integration and t-commerce for both existing and next-generation ecosystems, PowerUp is providing a common foundation.

Richard Neill, Cable vision’s SVP of software technology, said, “Through Zodiac Interactive's PowerUp Platform, we are able to design and build pioneering interactive applications for TV, as well as guarantee that our millions of subscribers have access to advanced next-generation applications, like mobile integration with home-based services.”

“Zodiac's unique offering allows us to write once and deploy everywhere, which is crucial in today's hyper-competitive market,” Neill added.