As the business communications industry continues to see steady growth, cable operators and telcos are finding themselves in direct competion with one another as they both try to expand their customer base as cheaply as possible.

Recent findings from JD Power show that cable operators are the better choice when compared to telcos due to the fact that local people in local markets are focused in providing an ultra high level of customer care; an area in which many organizations are severely lacking. Sales and sales support are key factors that when combined can determine whether a cable customer is left wanting more or no more—ever.

Recently, at The Cable Show 2012, which took place in Red Sox home territory good ol’ Boston, Mass., Phil Meeks, senior vice president of Cox Business stated, “We have all of our resources in local markets, providing that kind of care for very small businesses (companies with 19 or fewer employees).

Currently, SMBs or small-to medium-sized businesses seem to be the “sweet spot” for MSO’s around the globe and Cox (News - Alert) is deep in this space, like a pig in the mud. “We are off to a great start this year. We closed the books last year as a $1.2 billion business and we are on track to hit $2 billion in annual revenue by the end of year 2016.”

Meeks went on to state that this year the company is heavily focused on various key areas such as continuing on with what has proven successful which is taking market share in the SMB space; exploring the possibilities in wholesale business, mostly driven by wireless backhaul; targeting large locals or companies that are geographically, densely concentrated within Cox’s footprint including universities, local schools systems, hospitals and go deeper in these relationships and start developing and delivering vertical applications.

When analyzing this revenue model, the ways in which the national Wi-FI initiative will affect this are “still yet to be determined,” Meeks commented.

He concluded, “We are working through that business model as it evolves but one thing that we do know is both with our residential customers as well as our business customers are all mobile and the more connectivity we can get them in the mobile place, the better we are serving our customers.”