Cable Technology Feature Article
NeuLion's Digital Dudes School You on TV Everywhere
By Rich Steeves, TMCnet Managing Editor
Once upon a time, I stood next to my family’s tiny black-and-white TV, moving the rabbit ears hither and yon to try and decrease the static and increase the picture quality so my dad could watch reruns of Hogan’s Heroes. I was pretty excited, then, when we finally got cable TV not long after that. But I doubt that the young version of me (who was always changing channels for my parents as they sat on the couch, pretending I was their remote control) could have imagined that there would come a day when I could watch TV shows almost anywhere, on devices as small as my wallet.
But the TV Everywhere phenomenon is here, and people love it. But, even as viewers are demanding the power to choose when, where and how they watch live video content on their arsenal of devices, the video providers themselves must work to stay ahead of this steepening curve.
For companies that are interested in learning more about this topic, NeuLion (News - Alert), a company that works to empower content owners to capitalize on this massive demand for interactive video content on various devices, is hosting a new installment of its Digital Dudes series. The event will take place on Tuesday, July 2 at 1pm Eastern.
The expert panel will discuss the nuts and bolts of TV Everywhere and share experiences regarding implementation, monetization and thoughts on which screens are best for consumer engagement. The event is designed for operators looking for TV Everywhere solutions, programmers who want to launch a TV2GO service and more.
The event will be hosted by Chris Wagner, EVP and co-founder of NeuLion, and the panelists are: Frans Vermeulen, SVP revenue and strategy at FreeWheel; David Purdy, SVP of content at Rogers Communications (News - Alert); John Rees, SVP of technology at Participant Media; and Core Halverson, of the media publishing and analytics division of Akamai.
For more information, or to register for the event, click here.
Edited by Rich Steeves